The Internet is an information marketplace, and marketers are continuously looking for quick ways to convey content to their target demographic. So securing some PLR (private label rights) or master resell rights (MRR) content can be a smart idea. But what are the differences between these two types of content? And which should you invest in?
Claiming Authorship
It all depends on what you want to achieve. Do you just want to offer an eBook that buyers can then on-sell themselves? Then MRR may be what you’re looking for. But if you want to claim authorship, add your affiliate links, and generally “make it yours,” you’ll need to get a product with a PLR license. MRR usually doesn’t let you modify the product in any way just simply sell it.
Making It Yours
There is a key difference between PLR and MRR. With PLR you get the source files so you can edit and add your own links. You can divide your PLR eBook into articles, or use articles to create eBooks. The choice is limitless. You might be able to use your name as the author with MRR, but that is the extent of your license. You are also frequently limited in how much you can charge for the eBook. The owner usually establishes minimum and maximum prices.
It really depends on what you intend to do with it. If you want to put the eBook out there to go viral and drive traffic to your own website, then PLR is the preferred option. Although it is possible to rebrand MRR items with your name and links, you are still restricted in how you can distribute them.
As a Bonus
If you want to give a great bonus to your list, buying a quality re-branded Master Resell Rights product is an easy and inexpensive solution to promote your business. Just ensure that your MRR licensing allows you to give it away as a bonus.
While Master Resell Rights may be the solution sometimes, obtaining PLR is the only real option if you want the flexibility to do whatever you want. It is, without a doubt, the simplest method to obtain content for articles, eBooks, websites, and other uses. It was written by someone else, but you can claim ownership and that’s as close to perfect as you can get.
